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The Corporate Battle Over CNN Highlights How Broken American Journalism Now Is.

This past Thursday night, while unconfirmed reports spread about the Brown University gunman, CNN’s Kaitlan Collins took to social media, pointing out the conflicting information and guiding the public to her network’s 9pm newscast.

While CNN is certainly not a impeccable news source, her message rang true for a lot of people. It is one of the outlets where one can locate fact-based and mostly reliable reporting – particularly during crises like the one developing in the vicinity of a New Hampshire storage facility.

A Vulnerable State During a Business Battle

However CNN, now 45 years old, finds itself in a vulnerable state as two huge media conglomerates vie for ownership of its parent company, Warner Bros Discovery.

Whatever the outcome, the future of CNN has become part of a high-stakes game of corporate ownership, rather than as a question of what helps the information-seeking public.

“Here is one more case of the fundamental flaws with origins in many years of governmental choices,” noted Victor Pickard, writer of “Democracy Without Journalism?” and a academic specializing in media policy at the Penn.

The conjecture about the future owner of Warner Bros Discovery – will it be Netflix or Paramount Skydance? – misses a larger point.

“The narrative is crafted as a corporate drama with powerful individuals as the main characters, but there is very little discussion of the public interest,” Pickard explained.

The Additional Factor: Donald Trump

The CNN scenario is further muddied by Donald Trump’s longstanding stance about a network he has frequently denounced as perhaps his primary “fake news” foe.

Recall the cries of “CNN sucks!” at his rallies, his team's disciplinary suspension of reporter Jim Acosta’s press credentials, or his sparring with Collins in press briefings.

Trump now asserts that CNN needs new ownership. Many see this as a desire for ownership that will insulate him from criticism and scrutiny. That is a factor in why he appears to support Paramount Skydance, which has made a hostile bid.

Trump has reason to favor that bidder more. For one thing, it is led by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.

The company, owner of CBS News, also recently appointed the conservative Bari Weiss, noted for her “anti-woke” beliefs, as the lead editor of that storied news network.

An Outcome of Continued Uncertainty

It is important to note, if Netflix is successful, CNN and other cable outlets would first be spun off into a separate entity. Such a move could be a welcome development to many at the network, but it’s not exactly a secure position. That arrangement could pave the way for CNN for a future sale. It never ends.

According to Timothy Wu, much of this is illegal, anyway. The influential voice of big tech’s dominance wrote recently that competition laws should block both deals.

“Either merger would be detrimental to the country, and both should be opposed by anti-trust authorities,” Wu stated.

The Bigger Issue and a Way Ahead

Whatever happens with this particular battle, the underlying crisis remains.

“What we have now is a highly structure that undermines democracy, but we ought not succumb to a sense of powerlessness,” Pickard emphasized. Policy decisions – originating in the 1930s and 1940s – helped to foster this overly commercial monster, and new policy decisions can fix it.

Is this likely in an era where the head of the FCC refuses to acknowledge that the agency is independent? Reform is very unlikely now, but that doesn’t mean it will never happen.

Initiatives that bolster independent news organizations, reinforce local journalism, subsidize public media, and prohibit the concentration of media power in too few hands are achievable – they are vital for a robust democracy.

In the world of media ownership, larger is not superior. And news organizations such as CNN must not be tools in the most recent corporate chess match.

About the author

Chad Lowery

Elena Vance is a creative director with over a decade of experience in digital design and brand strategy, passionate about crafting impactful visual narratives.

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